This is one of those self help books that you pick up wondering if it has anything new to offer.
The answer is, "Depends on what you have read earlier" BUT
This book presents that wisdom in a very actionable, pithy, fun-to-read format. Soooo it is totally worth your time.
At just about 165 pages, the book is a quick read for a 2 hour+ flight.
At the end of the book, one gets tips for sales and for life.
For me, the biggest takeaway was, 'If you are in sales, you are never busy. You are never unavailable to take a call." I noticed that is true for everyone i know in sales.
There are others - Dollarise the value. If the customer buys into the first step in a chain, they have bought into the chain, unless you disrupt the process. - That was a huge learning.
You are not at lunch to eat lunch - don't order complicated stuff, dont focus on the food. Focus on the customer.
If sales is hard for you, I do recommend this book. It demystifies the sales process and the sales personality for those of us who struggle.
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