About 34 months ago, a young man died, purportedly by suicide. However, this young man had mentioned a simple quote - "No one can defeat this industry. Not politicians, not law, no one. Only you can defeat this coterie." After he died, that is exactly what people did. They simply stopped buying from this industry.
Two years later, everyone acknowledged the recession in the industry and the boycott call, but not the fact that the recession was caused by that quote of the young man. No one from the industry ever mentioned the young person.
Almost three years later, the recession continues. Strategies like buying self product have not quite worked as well as one would have hoped. Three years later, the young man still trends on Twitter India every single day.
Yes, this is a case study. Can you guess the young person and the industry?
Can you think of another time, another industry, that was changed in a similar way? In any part of the world...
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